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About Us

What's in a name?

It's simple. A healthy lifestyle is an accumulation of every healthy decision you make, every product you use, everything you eat. You can create a more vibrant life by choosing healthy products and making better choices.

It’s about living a healthy life, one step at a time. It’s about making changes that add up to a healthy life. It’s about finding what works for you and building a life worth living.

So the name? There's the obvious, of course:


Swell (adjective)
excellent; very good.
synonyms: excellent, wonderful, marvelous.

But beyond that, it's what we're all about: improvement by growing, increasing, or building. Small actions and decisions building one each other and providing the foundation for a better tomorrow.


How it works

This is a marketplace to buy natural and organic products. Shop for and find all the products that matter to your healthy lifestyle, and get rewarded for buying those products.

We curate and offer products that meet our standards for health and sustainability. We offer them to you to support your journey to a more nourishing life, and provide guidance to help you make the right choices for you, your family, and the planet.