About Us

Who We Are


This is a marketplace for natural and organic products. Shop for and find all the products that fit your healthy lifestyle, and get rewarded for buying those products.

We curate and offer products that meet our standards for health and sustainability. We offer them to you to support your journey to a more nourishing life, and provide guidance to help you make the right choices for you, your family, and the planet.


A Curated Selection of Products You'll Love


Our team tests and selects a range of the most popular products so you can be confident in your purchase. Shop tried-and-true household favorites as well as new, hand-picked brands.



You have the power


A healthy lifestyle is an accumulation of every healthy decision you make, every product you use, everything you eat. You can create a more vibrant life by choosing healthy products and making better choices.

You also have incredible power as a consumer to effect change. Choosing healthy products gives brands an incentive to create more sustainable offerings, and to innovate in ways that agree with your values.

It’s about living a healthy life, one step at a time. It’s about making changes that add up to a healthy life. It’s about finding what works for you and building a life worth living.


So the name?


There's the obvious, of course:

Swell (adjective)
excellent; very good.
synonyms: excellent, wonderful, marvelous.

But beyond that, it's what we're all about: improvement by growing, increasing, or building. Small actions and decisions building on each other and providing the foundation for a better tomorrow.